BALANCED SCORECARD AND COMPANY PERFORMANCE

Performance is the result of an effort that is used to fulfill the achievements of a person or organization. Company performance can be used as a benchmark in knowing the success of the company's strategy, besides that performance measurement also shows the contribution of workers in improving an achievement in accordance with the company's goals and objectives. This study aims to analyze the relationship between balanced scorecards, namely financial perspective, customer perspective, internal business process perspective, learning perspective and growth on financial performance in consumer goods industry companies listed on the IDX for the 2019-2022 period. With a total sample of 160 samples in the research period for 4 years. The sampling technique used in this study was purposive sampling. With quantitative descriptive data analysis techniques. Based on the results of the financial perspective with measurements using ROE and ROA ratios, average performance results with a good level of performance are obtained. The customer perspective shows the same results as the financial perspective with a good level of performance. As for the perspective of business and internal processes, the results show average performance with a fairly good level of performance. The learning and growth perspective shows excellent performance level results in the company.

company performance, you can apply a balanced scorecard as a tool to measure company performance in terms of financial and non-financial (Albuhisi & Abdallah, 2018).
The balanced scorecard measurement component consists of financial, customer, internal business processes, and learning growth perspectives (Norreklit, 2000). The financial perspective is very helpful in analyzing the company's performance so that it can be an indicator of the achievement of a company's performance in terms of generating profits. From a customer perspective, this perspective looks at how customers view the products and services produced by the company (Ahmed & Rahman, 2015). The point of view of the perspective of internal business processes, in this perspective how companies are good at choosing market segmentation, not only terms of maintaining good market segments but can create future product innovations produced by the company, or if service companies can create the development of future performance innovations. And the perspective of growth and learning, this perspective of the company is able to focus on the relation of human resources itself (Storey, 2014).
Several researchers have previously conducted research related to the effect of the application of balanced scorecard on company performance, including, Alipok et al., (2021) who examined the use of the balance scorecard method in measuring company performance. With the results of the study showing that the company's performance from a financial perspective is considered not good, from a customer perspective it is considered quite good, from an internal business perspective and a learning and growth perspective it is considered good (Vosloban, 2012). Then research conducted by Haykal et al., (2023) on company performance in a balanced scorecard perspective, shows that the company's performance results are in the good category. Another study conducted by Gusti et al., (2023) which examines the analysis of company performance based on a balanced scorecard approach, shows the results that the perspective of financial and customer performance in the category is not good, while the perspective of internal business processes and the perspective of learning and growth shows that the category is quite good. This study aims to analyze the relevance of balanced scorecard with the perspective of finance, customers, internal business processes and growth learning on company performance.

RESEARCH METHOD
This research uses quantitative methods to analyze problems in research that has been formulated (Nardi, 2018). The purpose of this study is to analyze the balanced scorecard seen from a financial perspective, customer perspective, internal business process perspective, learning and growth perspective on company performance. The data analysis technique carried out in this study is a quantitative descriptive analysis technique. The data used in this study uses secondary data in the form of data sourced from the financial statements of companies in the consumer good industry sector listed on the Indonesia Stock Exchange (IDX) for the 2019-2022 period through the official website of www.idx.co.id. The population of this study was 42 company data and based on these criteria, 40 samples of company data were obtained. So that in four years of observation, namely 2019-2022, 160 company samples were obtained that could be used in research. In carrying out a performance measurement, a reference to the performance range is needed to get the rate (value), to measure performance, a comparison will be made between achievements in a period with the previous period . With the determination of the score as follows:

RESULTS AND DISCUSSION Financial Perspectives
Analysis from a financial perspective is carried out using financial statement data of companies listed on the Indonesia Stock Exchange for the 2019-2022 period of the consumer good industry sector using the calculation of the company's financial performance, namely ROA and ROE. The calculation of the financial perspective refers to research conducted by  with the following formula:  Source: Processed data, 2023. Based on the table of financial perspective calculation results using Return on Asset (ROA) in consumer goods sector companies listed in the table above, consumer goods sector companies related to financial performance in 2019 to 2020 decreased with a percentage in 2019 of 58.614% and in 2020 with an average percentage of 54.618%, so that it decreased by 3, 996%. The decline in 2019 to 2020 occurred due to declining sales profit and a decrease in total asset turnover (Atidhira & Yustina, 2017). Followed by the following year, namely 2021, consumer goods sector companies increased as in the previous year by 55.518%. However, it can bounce back in 2021 to 2022 with a fairly progressive increase. In 2021, the company received an average financial performance of 55.518%, while in 2022 the company received an average performance of 56.017%. This is a slight increase in the consumer goods sector from 2021 to 2022 with a percentage of 0.499%. The increase in 2021 to 2022 occurred because the company has begun to stabilize in relation to the net profit generated in the company.
Based on the ROA calculation table in the range of financial performance assessment with the consumer goods sector scorecard, where on average from 2019 to 2022 consumer goods sector companies get a percentage of 56.192% by getting a B rate with a score of 3 so that these are consumer goods sector companiesHave a good category work level. Source: Processed data, 2023. Based on the table of financial perspective calculation results using Return on Equity (ROE) in consumer goods sector companies listed in the table above, consumer goods sector companies related to financial performance in 2019 to 2020 increased with a percentage in 2019 of 64.805% and in 2020 with an average percentage of 67.915% with an increase in percentage from 2019 to 2020 up by 3.11%. However, in the following year, it experienced a fluctuating decline from 2020 to 2021 with an average percentage of financial performance in 2021 of 57.948%. Consumer goods sector companies can bounce back in 2022 with a percentage of 60.237%, so that from 2021 to 2022 it has increased by 2.289%. The increase in this case is valued at the company in creating good profits and total equity.
Based on the ROE calculation table in the range of financial performance assessment with the consumer goods sector scorecard, where on average from 2019 to 2022 consumer goods sector companies get a percentage of 62.726% by getting a B rate with a score of 3 so that these are consumer goods sector companieshas a good category work rate.

Customer Perspective
From a customer perspective, the company's financial statement data used is cash receipts from customers. Customer cash receipts are a benchmark indicator of the success of a product sale obtained by realizing the large amount of income received from customers. The benchmark for the size of customer cash receipts is to see if the better the ratio, the greater the cash receipts obtained from customers. The calculation of customer perspective refers to research conducted by Setiadi et al., (2022) with perspective benchmarks as follows: year Acivment n − year acivment n − 1 − 1 × 10 Source: Processed data, 2023 Based on the table of the results of calculating customer perspectives in consumer goods sector companies listed in the table above, consumer goods sector companies in relation to company performance in terms of customer perspective in 2019 to 2020 decreased with a percentage in 2019 of 73.13% and in 2020 with an average percentage of 48.67% with a percentage increase in 2019 to 2020 decreased by 24, 45%. However, in 2020 it experienced a significant average increase of 68.86% and in 2022 it increased again from the previous year of 132.25%. The increase and decrease in the company is seen by the receipt of customer cash received by the company each year. The company has a good level of cash receipts, it will be accompanied by high interest from customers.
The results of the company's performance calculation based on the customer's perspective the average company performance from 2019 to 2022 received an average percentage of 80.73% with a score of 3 which is included in the category of good company performance.

Internal Business Process Perspectives
The perspective of business and internal processes is the company's ability to assess new product or service innovations by looking at the needs of each consumer. The calculation of this internal business process perspective refers to research conducted by Setiadi et al., (2022) with the calculation of operating profit, company management of product sales and business costs that can be maintained in balance with the following formula : Source: Processed data, 2023. Based on the table of the results of calculating the perspective of business and internal processes in consumer goods sector companies listed in the table above, consumer goods sector companies related to company performance in terms of business and internal process perspectives in 2019 to 2020 decreased with a percentage in 2019 of 176,630% and in 2020 with an average percentage of 148,101% with a percentage decrease in 2019 2019 to 2020 decreased by 27,292%. However, in 2020 it experienced a significant average increase of 157,509% and in 2022 it increased again from the previous year of 158,859%. The increase in this perspective occurs because the company is good in terms of operating the company in operating activities.
The results of the company's performance calculation based on the perspective of business and internal processes the average company performance from 2019 to 2022 gets an average percentage of 16,027,514% with a score of 2 which is included in the category of good company performance.

Learning and Growth Perspectives
This perspective in this perspective assesses how the ability of human resources in the company to be responsible. This calculation of the perspective of internal learning and growth refers to research conducted by Listyani et al., (2023)   Source: Processed data, 2023. Based on the table of the results of the calculation of the perspective of learning and growth in consumer goods sector companies listed in the table above, consumer goods sector companies related to company performance in terms of learning and growth perspectives in 2019 to 2020 increased with a percentage in 2019 of 10% and in 2020 with an average percentage of 37% But in 2021 it decreased again with a significant average by 11% and in 2022 continues to experience quite good progress with an increase of 21%. The increase in this perspective, seen by the management of the company's net profit with the level of the number of employees in the company that is effectively produced by the company, with a small or large number in accordance with the company's needs, the company can optimally manage the company well. The results of the company's performance calculation based on the perspective of learning and the average growth of the company's performance from 2019 to 2022 get an average percentage of 20% with a score of 2 which is included in the category of company performance that is quite good.

CONCLUSSION
This study empirically examines the relationship between balanced scorecard and company performance (study on consumer goods industry companies listed on the Indonesia Stock Exchange in 2019-2022). Based on data analysis and discussion, the following conclusions can be drawn financial perspective variables with measurements using ROA, the results show an average performance of 56.192%; rate B with a good level of performance while with measurements using the ROE ratio the results show an average performance of 62.726%; B rate with good performance level. So that the overall scorecard assessment is categorized as good company performance in terms of financial perspective. Customer perspective variable with an average performance result of 80.73%; B performance rate with good performance level. The results of the company's performance calculation based on the perspective of business processes and internal company performance get an average percentage of 16,027% with a score of 2 which is included in the category of company performance that is quite good. Learning and growth perspective variables, assessed based on net profit and number of company workers. The assessment of growth and learning perspectives as a whole is considered quite good because of the value with an average performance result of 20%; C performance rate with performance level is quite good. Overall, the results of this study show that the company's performance seen from various perspectives of the balanced scorecard gets the company's performance value in the fairly good category with an average value of 47.12% with a performance rate of C.
For further research it is necessary to expand the number of companies and types of companies, adding years of observation so as to add significance to the results of the study. Furthermore, it is expected to make more detailed observations related to research variable data. The relationship between balanced scorecards and company performance is expanded using statistical analysis.